ine+ nutrition began as an idea fueled by a shared passion for health and wellness, an idea years in the making before coming to life in 2020.

Founded by husband-and-wife team Elon and Talia, ine+ brings together their unique backgrounds and shared belief that wellness should feel simple and accessible. Elon brings more than 20 years of experience in the health, wellness and fitness industry, while Talia spent more than a decade in the medical field, primarily in reproductive medicine.

After struggling to find supplements that met their expectations for quality, functionality and everyday use, they decided to create their own. Today, ine+ creates thoughtfully formulated, high-quality products designed to make everyday wellness simple.